Email to Calendar: Forward It, Maxie Takes It From There
Forward the school newsletter, the booking confirmation, the flyer, and Maxie turns it into a checked, ready calendar event before you've finished your coffee.
Try Maxie free →Email to Calendar means the school newsletter you'd normally skim, half-remember and forget stops being your problem to translate into dates. Forward it, and the important bits are already on the family calendar, checked and ready.
It's 11pm and you're scrolling a 900-word newsletter looking for the one line about non-uniform day, half-reading, half-asleep, terrified you'll miss the bit that actually matters between the lunch menu update and the PTA raffle.
Email to Calendar exists because reading school admin properly, every time, at the end of a long day, was never realistic. You already forward things you don't want to lose. This just means forwarding it once is enough.
The school newsletter. The swimming class confirmation. The party invite that landed in your inbox at 11pm. You already forward these to yourself, to your partner, to whoever needs to know. Forward it to Maxie too, and it turns into a calendar event, checked and ready, before you've even finished your coffee.
No app to open first. No typing it all out by hand. Just hit forward.
It's the closest thing to a school email organiser most UK families will find: no separate tool to learn, just the forward button you already use every day, turning a school email into a calendar event without you touching a form.
How it works
1. Get your address
Every family gets their own Maxie email address, something like smith-family@maxie.family. Takes about two minutes to set up, and there's a copy button so you never have to type it out.
2. Forward anything
School newsletter, permission slip, activity booking confirmation, a photo of the notice pinned up at the school gate. Forward it, or take a photo and send it straight from your phone. However it landed in your world, Maxie can take it from there.
3. One tap to scan, one look to check
Open it in your Maxie inbox and tap "Scan for Events." Maxie reads the whole thing, works out what's actually happening, and shows you what it found. You check it, you save it. Nothing goes on your calendar without you seeing it first.
Forward whatever you've got
Real school and activity admin doesn't arrive in one tidy format, so Maxie doesn't expect one:
- Newsletters and long emails, however many events are buried in them, from ParentMail, Arbor, MCAS or a plain email from the school office
- PDF attachments, permission slips, term calendars, multi-page booking confirmations
- Photos and flyers, even ones embedded inside a Word document
- Calendar invite files (.ics), read directly and trusted as the most reliable source in the email
- Forwarded chains, the "Fwd: Fwd: Re: swimming gala" kind. Maxie knows to look for the actual event date, not the date someone hit forward
One email in, one event out. Not three.
A booking confirmation often says the same thing twice: once in the email itself, once in an attached PDF ticket. Most tools would give you two calendar entries for the same swimming lesson. Maxie reads both, recognises they're the same event, and quietly merges them into one calendar from email, taking the most reliable detail from each source rather than asking you to tidy up after it.
And if you've forwarded something like this before, weeks ago, buried in an old email, Maxie checks that too. Exact repeats get skipped automatically. Anything that's a close call gets shown to you side by side with your existing event, so you decide: update it, keep both, or skip it.
Term timetables become actual routines
Forward a class timetable or a term schedule, and Maxie can tell the difference between "here's PE kit for the term" and "here's one PE kit reminder for Tuesday." Genuine recurring schedules, spotted with a proper checking pass so a single stray reminder never gets mistaken for a whole term's routine, get turned into real recurring events on your calendar. PE and gym sessions even get their kit added automatically, so you're not the one who has to remember.
It gets to know your family
The more you forward, the better this AI calendar gets at knowing what matters to your family specifically, not just families in general. If you always book parking a month ahead for the school play, or always pack a swimming bag two days before lessons start, Maxie starts picking up on that pattern and building it into future prep suggestions, instead of giving you the same generic reminder every family gets.
Everyone who needs to forward things, can
You don't have to be the only inbox for the whole family's admin. Add a partner, a co-parent, a grandparent, anyone who regularly handles the school run, as a trusted sender with a quick one-time verification code. From then on, whatever they forward lands in the same shared family calendar as everything you send yourself.
Only people you've actually approved, calendar members or verified trusted senders, can ever add anything this way. Nobody else, even if they somehow guessed your address, can put an event on your calendar.
Not every school email has a date in it. Some are just news, a reminder, a form to sign. Maxie reads those too and gives you a quick, organised summary instead of an empty result, so forwarding something is never a dead end. If it needs action from you, Maxie flags that clearly rather than letting it quietly disappear into a long newsletter you'll never re-read.
For anything that isn't already sitting in your inbox, someone tells you something at pickup, say, Quick Add handles it the same way, just typed instead of forwarded.
Quick Add: Type an Event, Maxie Builds It
Type any event like you'd text a friend, no forms or dropdowns. Maxie works out the day, time and who's going, ready for you to check in seconds.
Shared Family Calendar: The Whole Family, One Calendar
One shared family calendar everyone sees the same version of. Invite a partner, co-parent, grandparents or a childminder, updates land for everyone.
Add It Once: Weekly Clubs Sorted for the Whole Term
Set up football on Tuesdays or swimming on Thursdays once, and every future session appears automatically, kit list included, all term long.
Shared Tasks: Maxie Suggests, You Assign, Nobody Forgets
Maxie suggests what an event actually needs, kit, forms, presents, and whoever's handling it gets told directly. One list, nothing forgotten.
Frequently asked questions
How do I get my own Maxie email address?
Every family gets one, something like smith-family@maxie.family. It takes about two minutes to set up from Family Settings or your dashboard, and there's a copy button so you never have to type it out.
What kinds of things can I forward?
Newsletters and long emails, PDF attachments like permission slips or term calendars, photos and flyers (even embedded in a Word document), .ics calendar invite files, and forwarded chains. Maxie is built to handle real school admin, not just one tidy format.
Does it work with ParentMail, Arbor or MCAS emails specifically?
Yes, and it doesn't need to know which system sent it. ParentMail, Arbor, MCAS, or a plain email from the school office are all just emails to forward, and Maxie reads them the same way.
Will I get duplicate events if a booking confirmation repeats itself?
No. If the same event appears twice, in the email body and an attached PDF, for example, Maxie recognises it's the same thing and merges it into one event. If something's a closer call, it shows you the two versions side by side so you decide.
Does it catch the same event mentioned in two separate emails, not just one email with an attachment?
Yes. If you've forwarded something like it before, weeks ago and buried in an old email, Maxie checks your existing calendar too, not just the message in front of it, so you don't end up with the same football match twice.
Will a one-off reminder get mistaken for a whole term's recurring routine?
No. Genuine recurring schedules go through a proper checking pass before Maxie turns them into a repeating event, specifically so a single stray reminder never gets promoted into a routine that isn't real.
Can other people in my family forward things too?
Yes. Add a partner, co-parent, grandparent or anyone who handles the school run as a trusted sender, with a one-time verification code. Only people you've approved can ever add anything this way.
What happens if the email I forward doesn't have an event in it?
Maxie still reads it and gives you a quick, organised summary rather than nothing at all, and flags clearly if it thinks something needs action from you.
Does forwarding get smarter over time, or is it the same generic reminders as everyone else?
It gets more specific to your family. If you always pack a swimming bag two days before lessons start, Maxie starts picking up on that pattern and building it into future prep suggestions instead of a one-size-fits-all reminder.