Terms of Service
Maxie is a product of Noodle Labs Ltd, a company registered in Scotland (Company Number SC861911) with its registered office at 3rd Floor, 3 Hill Street, New Town, Edinburgh, EH2 3JP.
These Terms of Service ("Terms") form a legal agreement between you and Noodle Labs Ltd trading as Maxie ("we", "us", "our"). By creating a Maxie account or using our services, you agree to these Terms.
Clause 1 - Introduction & Acceptance
Maxie is a product of Noodle Labs Ltd, a company registered in Scotland (Company Number SC861911) with its registered office at 3rd Floor, 3 Hill Street, New Town, Edinburgh, EH2 3JP ("we", "us", "our", "Maxie").
These Terms of Service ("Terms") set out the agreement between you and Noodle Labs Ltd when you use Maxie. They reflect how we run our service, what the law requires, and what we believe makes for a fair relationship between Maxie and the families who use it.
These Terms cover your use of:
The Maxie mobile app (iOS and Android)
The Maxie web app at maxie.family
All features, tools and content available through the above (together, "the Service”)
What you can expect from us: We'll work hard to give you a reliable, useful family organisation tool, be honest about what Maxie can and can't do, and tell you in advance about any significant changes.
What we expect from you: That you use Maxie lawfully, keep your account secure, and treat the Service as the coordination tool it is.
Every time you use Maxie, you are confirming that you have read and agreed to these Terms. If you do not agree, please do not use the Service.
These Terms should be read alongside our Privacy Notice, which explains how we collect and use your personal data. You can read it at maxie.family/privacy. By using the Service, you also confirm that you have read and understood our Privacy Notice.
We may update these Terms from time to time. When we do, we'll let you know (see Clause 16 - Changes to Terms). Continuing to use Maxie after we've notified you of a change means you accept the updated Terms.
Clause 2 - Eligibility
To create a Maxie account, you must:
Be at least 18 years old
Have the legal capacity to enter into a binding agreement under the laws of your country of residence
Agree to these Terms on your own behalf, or (where permitted) on behalf of a household you represent
Maxie is available to users in the United Kingdom and internationally. Where local consumer law in your country provides you with rights that differ from or exceed those in these Terms, those rights are not affected.
As a Maxie account holder, you may choose to set up a Family Calendar, in which case you will become a “Calendar Owner”
or
to join and existing Family Calendar via an invitation from a Calendar Owner, in which case you will become a “Family Member”.
Maxie account holders can only create or join a single Family Calendar.
You may invite anyone to access your Maxie Family Calendar as Family Members (see Clause 2a). However, in order to access it they will have to have or create a Maxie account.
If we become aware that an account has been created by someone under the age of 18, we will close that account and delete the associated data.
Clause 2a - User Role Definitions
Maxie is built around a simple shared calendar model that reflects how families actually work. There are two types of user:
Calendar Owner
A Calendar Owner can:
Create and manage the Maxie Family Calendar
Manage Maxie subscription tiers and billing for the whole Family Calendar and all associated users
Invite Calendar Members to access the Family Calendar
Family Member
A Family Member is a family member invited by a Calendar Owner to access and manage shared family information through Maxie. Family Members:
Can see the family view and information shared with them
Can add, edit and manage family events, tasks and information
Hold a Maxie account in their own right
Do not hold a Maxie subscription in their own right.
Calendar Owner responsibility for Family Members
As a Calendar Owner you are responsible for:
Deciding who to invite as a Family Member
Ensuring their use of Maxie is appropriate
Understanding the access and permissions you grant to Family Members
Noodle Labs Ltd is not responsible for the conduct of Family Members. If a Family Member misuses the Service, the Calendar Owner who invited them is responsible.
Clause 3 - Account Registration & Security
When you create a Maxie account, you agree to provide accurate, current and complete information. You are responsible for keeping your account details up to date.
You may register using your email address or through a supported third-party sign-in service such as Google or Apple. Where you use a third-party sign-in, the terms and privacy policy of that provider also apply.
You are responsible for keeping your login credentials confidential and for all activity that takes place under your account. You should not share your login details with anyone.
If you believe your account has been accessed without your authorisation, please contact us immediately at hello@maxie.family.
Each household subscription is intended for use by the Calendar Owner of a single household. You may not create multiple accounts to circumvent subscription limits or these Terms.
Clause 4 - Description of Service
Maxie is a family coordination tool designed to help households manage the mental load of family life. The Service brings together scheduling, task management, and family communication in one place, so that everyone who needs to know what's happening can stay informed.
The features available to you may depend on your subscription plan. During a free trial, access to some or all features may be limited.
What Maxie is not
Maxie is a coordination and planning tool. It is not a source of medical, legal, financial or professional advice of any kind. You should not rely on Maxie for anything with significant health, legal or financial consequence. See Clause 13a for more on this.
Availability
We work hard to keep Maxie running reliably, but we cannot guarantee that the Service will be available at all times or completely free from errors. We may need to carry out maintenance, make updates, or respond to technical issues, which may occasionally affect availability.
Changes to features
We may add, modify or remove features from time to time. Before making any change that would materially reduce what the Service offers, we will give you reasonable advance notice and, where we can, explain why the change is being made. We will not make significant changes to the Service without good reason. If a change materially affects your use of Maxie and you do not wish to continue, you may cancel your subscription in accordance with Clause 7.
Clause 4a - Data Portability & Export on Service Closure
Your family's data belongs to you. If we ever decide to discontinue Maxie or make changes that materially affect your ability to access your data, we will give you at least 30 days' advance notice before those changes take effect.
During that notice period, we will make your data available for export. This will include the events, tasks and family information you have added to Maxie, in a standard, machine-readable format (such as CSV or iCal where appropriate).
We will contact you using the email address associated with your account to notify you of any such change. It is important that you keep your account email address up to date so that we can reach you.
After the export window closes, we will delete your data in accordance with our Privacy Notice and our standard data retention practices.
This commitment applies whether Maxie is discontinued entirely, or whether a change to the Service means that data you have added is no longer accessible to you in a meaningful way.
Clause 5 - Subscription, Pricing & Payment
Access to Maxie is available on a subscription basis. Our current subscription plans, pricing and the features included in each plan are published on our pricing page at maxie.family/pricing. We keep this page up to date, and it forms part of what you are agreeing to when you subscribe.
Billing
Your subscription begins on the date you complete your purchase and renew automatically at the end of each billing period (monthly or annual, depending on the plan you choose) unless you cancel beforehand. See Clause 6 for full details of how auto-renewal works.
Payment is collected at the start of each billing period using the payment method you provide at checkout. You authorise us to charge your chosen payment method on a recurring basis for the subscription fees applicable to your plan.
If payment fails
If a payment is unsuccessful, we will notify you and may retry the charge. If payment remains outstanding after a reasonable period, we reserve the right to suspend access to your account until the outstanding balance is resolved. We will not delete your data during a short-term suspension caused by a payment failure.
Changes to pricing
We may update our subscription pricing from time to time. If we increase the price of your current plan, we will give you at least 30 days' advance notice before the new price takes effect. If you do not wish to continue at the new price, you may cancel your subscription before the renewal date and you will not be charged the new rate.
App Store subscriptions
If you subscribe to Maxie through the Apple App Store or Google Play Store, billing is handled by Apple or Google respectively, and their terms apply to that transaction. See Clause 10a for more detail.
Clause 5a - Free Trial
Your free trial
When you create a new Maxie account, you will receive a 30-day free trial of the Service at the Family tier. Your free trial begins on the date your account is created.
No payment details are required to start your free trial. At the end of your trial period, you will be invited to subscribe to continue using Maxie on Family tier or reduce to the Free tier.
During your free trial you will have access to the full Maxie Service on Family tier. We reserve the right to limit access to certain features during the trial period, and will let you know if this applies.
You are entitled to one free trial per household. If we reasonably believe a free trial is being used to circumvent this, we reserve the right to end the trial and suspend the account.
At the end of your trial
Unless you cancel before your trial period ends, you will be automatically moved to the Free tier of Maxie unless you subscribe to a pay tier during or at the end of the trial period. See Clause 6 for full details of how auto-renewal works, and Clause 7 for how to cancel.
Clause 5b - AI Features & Processing
Several of Maxie's core features use artificial intelligence to help you add and organise information more easily. This clause explains how your content is processed, and what that means for you.
How AI processing works
When you use any of the Maxie AI-powered features, the content you provide is processed at the point of input - as it is sent, received and stored. This processing is carried out by Maxie and, where necessary, by third-party AI providers who supply the underlying technology.
We currently use third-party large language model providers to power our AI features. A current list of our AI sub-processors is maintained in our Privacy Notice at maxie.family/privacy. We will update that list when our sub-processors change.
Accuracy of AI outputs
AI-generated outputs - including extracted events, parsed email details, suggested tasks and summary content - are produced by machine learning processes. They are not manually reviewed, verified or guaranteed to be accurate, complete or current by Maxie. You should always review AI-generated content before relying on it, and correct any errors before sharing with your family.
Maxie is not responsible for errors, omissions or inaccuracies in AI-generated outputs, or for any consequence arising from your reliance on such outputs without independent verification.
Your content and AI processing
By using the AI features described in this clause, you grant Noodle Labs Ltd and our AI sub-processors the right to process the content you submit for the sole purpose of providing the Service to you. This processing licence is described in full in Clause 9 (User-Generated Content). Your content is not used to train third-party AI models.
A note on children's data
If you use AI features in connection with events or information that relates to a child, please be mindful of the information you submit. We process all data submitted through AI features in accordance with our Privacy Notice and applicable UK data protection law.
Clause 6 - Auto-Renewal & Recurring Billing
Your Maxie subscription renews automatically at the end of each billing period. This means that unless you cancel before your renewal date, your chosen payment method will be charged again for the next period at the then-current rate for your plan.
We will collect payment at the start of each new billing period without requiring further action from you. You authorise this recurring charge when you subscribe.
Cancelling before renewal
You can cancel your subscription at any time. To avoid being charged for the next billing period, you must cancel before your renewal date. Cancelling after a renewal date has passed will stop future billing but will not result in a refund for the period already charged. See Clause 7 for full details on how to cancel and our refund policy.
If your payment method fails at renewal
If we are unable to collect payment at renewal, we will notify you and may retry the charge. If payment cannot be collected after a reasonable period, we may suspend access to your account until the outstanding amount is resolved. Your data will not be deleted during a short-term payment suspension.
Price changes at renewal
If the price of your subscription plan increases, we will give you at least 30 days' notice before the new price applies to your account. This notice will be sent to the email address associated with your account. If you do not wish to renew at the new price, you may cancel before your next renewal date and you will not be charged the increased rate.
Clause 7 - Cancellation & Refunds
How to cancel
You can cancel your Maxie subscription at any time in the following ways:
In the app — go to Profile and Your Plan
By email — write to us at hello@maxie.family with your account email address and request to cancel
Via the App Store — if you subscribed through the Apple App Store or Google Play Store, you must cancel through that platform directly; we are not able to cancel App Store subscriptions on your behalf
We aim to confirm all cancellation requests by email.
When cancellation takes effect
Cancellation takes effect at the end of your current billing period. You will retain access to Maxie until that date. After your billing period ends, your account will move to an inactive state.
Refunds
Maxie subscriptions are non-refundable except where required by applicable law. If you cancel part-way through a billing period, you will not receive a refund or credit for any unused days. This applies to both monthly and annual subscriptions.
This refund policy does not affect your statutory rights. In particular, it does not affect your right of withdrawal under the UK Consumer Contracts Regulations 2013, which is set out separately in Clause 7a.
If you subscribed through the Apple App Store or Google Play Store, refund requests must be made directly to Apple or Google. We have no authority to issue refunds for purchases made through those platforms.
Clause 7a - Right of Withdrawal (14-Day Cooling-Off Period)
Under the UK Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, you have the right to withdraw from your Maxie subscription within 14 days of the date your subscription begins, without giving any reason. This is your statutory cooling-off right and it cannot be excluded by these Terms.
How to exercise your right of withdrawal
To withdraw within the 14-day period, you must notify us clearly before the 14 days have expired. You can do this by:
Emailing us at hello@maxie.family with the subject line "Withdrawal" and your account email address
Writing to us at Noodle Labs Ltd, 3rd Floor, 3 Hill Street, New Town, Edinburgh, EH2 3JP
We will acknowledge your withdrawal request promptly and process any refund due within a reasonable time period of receiving your notification.
If you have already started using Maxie
Because Maxie is a digital service, your subscription begins as soon as your account is activated. If you begin using the Service within the 14-day withdrawal period, you acknowledge that you are requesting immediate access to a digital service before the withdrawal period has expired.
In this case, if you subsequently exercise your right of withdrawal, you will be entitled to a partial refund only. The amount refunded will be reduced proportionally to reflect the portion of the subscription period you have already used. If you have used the full 14 days of access before withdrawing, no refund will be due.
If you do not use the Service at all within the 14-day period and then withdraw, you will be entitled to a full refund.
Free trial and the withdrawal period
If your subscription begins immediately after a free trial, your 14-day withdrawal period runs from the date your paid subscription starts, not from the date your free trial began.
App Store subscriptions
If you subscribed through the Apple App Store or Google Play Store, your right of withdrawal is governed by Apple's or Google's terms respectively. Please contact them directly to exercise this right.
Clause 8 - Acceptable Use
Maxie is designed for personal, non-commercial family coordination. By using the Service, you agree to use it only for its intended purpose and in accordance with these Terms and all applicable laws.
What you may use Maxie for
You may use Maxie to:
Organise and coordinate events, tasks and information for your household and family
Share family information with Family Members you have invited
Connect Maxie to third-party services you are authorised to use, such as your Google Calendar or email account
What you must not do
You must not use Maxie to:
Do anything unlawful, fraudulent or harmful
Impersonate any person or organisation, or misrepresent your identity or affiliation
Upload, share or transmit any content that is offensive, defamatory, threatening, obscene or otherwise objectionable
Infringe the intellectual property rights, privacy rights or any other rights of any person
Collect or harvest personal data about other users without their knowledge or consent
Send unsolicited messages or use Maxie for any commercial solicitation or marketing purpose
Introduce malware, viruses, or any other harmful or disruptive code into the Service
Attempt to gain unauthorised access to any part of the Service, our systems, or the accounts of other users
Scrape, copy, index or otherwise extract content from the Service by automated means
Reverse engineer, decompile or attempt to extract the source code of any part of the Service
Use the Service in any way that could damage, overload or impair Maxie's infrastructure or affect other users' access
Circumvent any technical measures we use to protect the Service or enforce these Terms
Use the Service for any purpose other than personal, non-commercial family coordination
Your responsibility for Family Members
As a Calendar Owner, you are responsible for ensuring that any Family Members you invite use Maxie in accordance with this clause. If a Family Member misuses the Service, we may suspend or terminate the associated account and hold the Calendar Owner responsible.
Enforcement
If we reasonably believe you are in breach of this clause, we may suspend or terminate your account in accordance with Clause 15. We will act proportionately and, where it is safe and practical to do so, give you the opportunity to address the issue before taking action.
Clause 9 - User-Generated Content
When you use Maxie, you add content to the Service — including family events, tasks, notes, imported emails, uploaded screenshots and other information ("your content"). This clause explains who owns that content and what rights you grant us in order for us to provide the Service.
Your content belongs to you
Your content remains yours. Noodle Labs Ltd does not claim ownership of any content you add to Maxie. We will not sell your content, use it for advertising, or share it with third parties except as necessary to provide the Service or as required by law.
The licence you grant us
In order to provide, operate and improve the Service, you grant Noodle Labs Ltd a limited, non-exclusive, royalty-free, worldwide licence to store, process, display, copy and back up your content. This licence exists solely to enable us to run Maxie on your behalf. It does not give us the right to use your content for any other purpose.
This licence extends to our third-party service providers, including AI sub-processors, where necessary to deliver the features of the Service. These providers are bound by confidentiality obligations and are not permitted to use your content for their own purposes. Your content is not used to train third-party AI models.
This licence ends when you delete content from your account or close your account. Where content has been shared with Family Members, copies of that content may remain visible to those Family Members until they are also removed.
Removal of content
We reserve the right to remove content from the Service if we reasonably believe it breaches these Terms or applicable law. We will notify you if we do this, except where we are legally prevented from doing so or where doing so would compromise the safety of others.
Moral rights
To the extent permitted by the Copyright, Designs and Patents Act 1988 and applicable law, you waive any moral rights you may hold in content you submit to the Service. This waiver is irrevocable and worldwide.
Clause 10 - Third-Party Integrations
Maxie connects with a number of third-party services to provide certain features.
We may add, modify or remove integrations from time to time. Where a change to an integration materially affects your use of the Service, we will give you reasonable advance notice in accordance with Clause 4.
Your authorisation
Where an integration requires access to a third-party account (such as your Google account), you will be asked to grant that access explicitly. You are responsible for reviewing the permissions you grant and for ensuring you are authorised to connect the relevant account to Maxie.
You can revoke Maxie's access to a connected third-party account at any time, either through Maxie's settings or through the settings of the relevant third-party service. Revoking access will disable the associated integration but will not affect the rest of your Maxie account.
Third-party services are independent of Maxie
The third-party services Maxie integrates with are operated independently of Noodle Labs Ltd. We are not responsible for:
The availability, accuracy or reliability of any third-party service
Any changes a third-party service makes to its features, APIs or terms that affect Maxie's ability to integrate with it
Any data processed or stored by a third-party service outside of Maxie
Any loss or disruption caused by a third-party service outage or change
Where Maxie integrates with a third-party service, the terms and privacy policy of that third-party service also apply to your use of it. Noodle Labs Ltd is not a party to any agreement between you and a third-party service provider.
Content imported from third-party services
When you import content into Maxie from a third-party service - such as an email, a WhatsApp message or a screenshot - you confirm that you have the right to share that content with Maxie for processing. You are responsible for ensuring that importing such content does not infringe the rights of any third party, including the rights of other people whose information may appear in that content.
Content shared with third-party services
We cannot guarantee successful synchronisation with third-party calendar providers.
Clause 10a - App Store Purchases
If you download Maxie or subscribe through the Apple App Store or Google Play Store, the billing terms and conditions of the relevant platform apply to your purchase in addition to these Terms. In the event of any conflict between these Terms and the App Store terms on matters of billing, payment or refunds, the App Store terms take precedence for those transactions.
Billing through the App Store
Where you subscribe via the Apple App Store or Google Play Store:
Your subscription is billed and managed by Apple or Google respectively, not by Noodle Labs Ltd
Your payment method is held by Apple or Google, not by Maxie
Pricing displayed in the App Store may differ from pricing shown on our website due to platform fees, currency conversion or regional pricing set by Apple or Google
Any changes Apple or Google make to their billing processes or terms are outside our control
Cancelling an App Store subscription
If you subscribed through the Apple App Store or Google Play Store, you must cancel your subscription through that platform. We are not able to cancel App Store subscriptions on your behalf, and contacting us directly will not stop an App Store subscription from renewing.
Refunds for App Store purchases
If you subscribed through the Apple App Store or Google Play Store and wish to request a refund, you must do so directly through Apple or Google. We have no authority to issue refunds for App Store purchases. Refund requests made to us for App Store purchases will be directed back to the relevant platform.
Apple refund requests: reportaproblem.apple.com
Google refund requests: play.google.com/store
Your rights
Nothing in this clause affects your statutory rights as a consumer under applicable UK law.
Clause 11 - Intellectual Property
What belongs to Maxie
The Maxie name, logo, brand, app design, website, code, content and all related intellectual property are owned by or licensed to Noodle Labs Ltd. This includes but is not limited to:
The Maxie name and logo
The design, layout and user interface of the app and website
The software, code and underlying technology that powers the Service
Any written content, graphics, illustrations or other material created by us and published within the Service
All intellectual property rights in the Service are reserved. Nothing in these Terms transfers any ownership of Maxie's intellectual property to you.
Your licence to use the Service
When you subscribe to Maxie, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use the Service for your own personal, non-commercial family coordination purposes. This licence does not give you the right to:
Copy, reproduce or distribute any part of the Service
Modify, adapt or create derivative works based on the Service
Reverse engineer, decompile or attempt to extract the source code of any part of the Service
Sub-licence, sell, rent or otherwise transfer your access to the Service to any third party
Remove or obscure any branding, copyright notices or proprietary markings within the Service
This licence ends when your subscription ends or your account is terminated.
Third-party intellectual property
The Service may include content, software or technology licensed from third parties. Those third parties retain all rights in their respective intellectual property. Your use of the Service does not grant you any rights in third-party intellectual property beyond what is necessary to use the features of the Service as intended.
Reporting intellectual property infringement
If you believe that content within the Service infringes your intellectual property rights, please contact us at hello@maxie.family with details of the alleged infringement. We will review all valid notices and take appropriate action.
Feedback & suggestions
If you share feedback, ideas or suggestions about Maxie with us - whether by email, in conversation, through the app or any other means - you agree that:
That feedback becomes ours to use freely, without any obligation to compensate you
We may act on, develop or disregard any feedback at our discretion
You waive any claim arising from Maxie implementing a feature or change similar to something you suggested
This does not affect your ownership of your own content as described in Clause 9.
Clause 11a - Push Notifications & Communications
Maxie communicates with you in a number of ways as part of providing the Service. This clause explains what types of communication you can expect, and how to manage your preferences.
Service communications
Some communications are necessary to provide the Service and cannot be opted out of while your account is active. These include:
Account creation and verification emails
Subscription confirmation, renewal and payment notifications
Notifications of significant changes to these Terms or our Privacy Notice
Security alerts, such as notifications of unusual account activity
Responses to support requests you have made
Push notifications
If you install the Maxie app on a mobile device, you may be asked to allow push notifications. You can turn push notifications on or off at any time through your device's settings. Turning off push notifications at the device level will disable all Maxie push notifications, including event reminders, but will not affect email communications.
Push notifications depend on your device settings, operating system, battery optimisation, internet connection and third-party notification services. We cannot guarantee that reminders will always be delivered or delivered on time.
Marketing communications
From time to time we may send you emails about new Maxie features, tips for getting more from the Service, or other news about Maxie. These are separate from service and feature communications.
You can opt out of marketing emails at any time by clicking the unsubscribe link in any marketing email, or by contacting us at hello@maxie.family. Opting out of marketing emails will not affect service or feature communications.
We will only send you marketing communications in accordance with your preferences and applicable law, including the UK Privacy and Electronic Communications Regulations (PECR).
Family Member communications
Family Members invited to a Maxie account may receive notifications relating to the family content shared with them, such as event reminders and family updates. The Calendar Owner is responsible for ensuring that any Family Member is willing to receive such communications. Family Members can manage their own notification preferences within the app.
Clause 11b - UK Online Safety Act
The UK Online Safety Act 2023 ("OSA") establishes duties for online services to protect users from illegal content and, for certain services, content that is harmful to children. This clause explains how Maxie approaches those obligations and how you can raise a concern if you encounter content within the Service that you believe is illegal or harmful.
Maxie's approach to the OSA
Maxie is a private, invitation-only family coordination tool. Content within the Service is shared only between Calendar Owners and the Family Members they personally invite - typically members of the same family or household. Maxie does not operate a public forum, social network or open content-sharing platform.
We believe that this private, closed model places Maxie outside the categories of service most directly targeted by the OSA's highest-level obligations. However, we take our broader responsibilities seriously and are committed to maintaining a safe environment for all users, including children who may access the Service as Family Members.
We will monitor developments in OSA regulation and guidance from Ofcom, and will update our practices and this clause as our obligations become clearer.
Illegal content
We do not permit illegal content of any kind within the Service. This includes but is not limited to:
Child sexual abuse material or any content that sexualises minors
Content that incites or promotes violence, terrorism or hatred
Content that facilitates fraud, harassment or stalking
Any other content that is illegal under the laws of England and Wales
Reporting content
If you encounter content within Maxie that you believe is illegal or harmful to children, please report it to us as soon as possible:
By email: hello@maxie.family with the subject line "Safety Report"
By post: Noodle Labs Ltd, 3rd Floor, 3 Hill Street, New Town, Edinburgh, EH2 3JP
Please include as much detail as possible about the content and where you encountered it within the Service.
How we will respond
We will acknowledge all safety reports as soon as possible and will investigate promptly. Where we identify content that is illegal or harmful, we will take appropriate action, which may include removing the content, suspending the relevant account and, where required by law, reporting the matter to the relevant authorities including the National Crime Agency or the Internet Watch Foundation.
We will respond to the person who made the report within 30 days, except where doing so would compromise an ongoing investigation or is otherwise prevented by law.
Clause 12 - Privacy & Data
Your privacy matters to us. Maxie is built for families, which means the information you add to the Service is often personal: family schedules, household routines, the lives of children. We take our responsibility to protect that information seriously.
Our Privacy Notice
How we collect, use, store and protect your personal data is set out in our Privacy Notice, which is available at maxie.family/privacy. Our Privacy Notice forms part of the agreement between you and Noodle Labs Ltd, and by using the Service you confirm that you have read and understood it.
If there is any conflict between these Terms and our Privacy Notice on matters relating to personal data, the Privacy Notice takes precedence.
UK GDPR
Noodle Labs Ltd is the data controller for personal data processed through the Service. We process your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Your rights under UK GDPR include the right to access, correct, delete and port your personal data, and to object to or restrict certain processing. Details of how to exercise these rights are set out in our Privacy Notice.
Data we process
In the course of providing the Service, we process personal data including but not limited to:
Your name, email address and account credentials
Family events, tasks, notes and other content you add to the Service
Email content you forward to Maxie for parsing
Screenshots and images you upload to the Service
Information about your connected third-party accounts, such as Google Calendar
Usage data and technical information about how you interact with the Service
Some of this data may relate to other people, including children, who have not directly provided it to us. Please refer to our Privacy Notice for details of how we handle data about third parties and our approach to children's data specifically.
Third-party processors
To provide the Service, we share data with a number of third-party processors, including cloud hosting providers, AI sub-processors and analytics services. A current list of our sub-processors is maintained in our Privacy Notice. All sub-processors are bound by data processing agreements and are required to handle your data in accordance with UK GDPR.
Data retention
We retain your personal data for as long as your account is active and for a period after closure as described in our Privacy Notice and Clause 7 (Cancellation & Refunds). You can request deletion of your data at any time by contacting us at hello@maxie.family.
Cookies
Our website and app may use cookies and similar technologies. Details of how we use cookies are set out in our Privacy Notice and, where applicable, our cookie policy.
Contact
If you have any questions or concerns about how we handle your personal data, or if you wish to exercise any of your data protection rights, please contact us at hello@maxie.family.
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Clause 13 - Disclaimers & Limitation of Liability
We want Maxie to be genuinely useful to your family. This clause is honest about what we can and cannot promise, and sets out the limits of our legal responsibility if things go wrong.
Our commitment to you
We will provide the Service with reasonable skill and care. If you believe we have fallen short of that standard, please tell us at hello@maxie.family and we will work with you to try to put things right.
What we cannot promise
While we work hard to keep Maxie reliable and accurate, we cannot guarantee that:
The Service will be available at all times or free from interruption, errors or bugs
AI-generated outputs, parsed events or imported content will be accurate or complete
The Service will meet every specific requirement you have
Data transmitted to or from the Service will always be secure from interception (though we take reasonable technical measures to protect it)
Third-party integrations will function without interruption, given that they depend on services outside our control
Limitation of liability
To the fullest extent permitted by applicable law, Noodle Labs Ltd's total liability to you in connection with these Terms or your use of the Service - whether arising in contract, tort (including negligence), breach of statutory duty or otherwise - is limited to the greater of:
The total subscription fees you have paid to Noodle Labs Ltd in the 12 months immediately preceding the event giving rise to the claim, or
One hundred pounds (£100)
We are not liable for any of the following types of loss, even if we were aware that such loss was possible:
Loss of data or content
Loss of profits, revenue or anticipated savings
Loss of business or business opportunity
Damage to reputation or goodwill
Any indirect, special or consequential loss of any kind
What these limits do not affect
Nothing in this clause or these Terms limits or excludes our liability for:
Death or personal injury caused by our negligence
Fraud or fraudulent misrepresentation
Any other liability that cannot lawfully be limited or excluded under applicable law
Your statutory rights
Nothing in these Terms affects your rights as a consumer under UK law, including your rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If any provision of these Terms is inconsistent with your statutory rights, your statutory rights prevail.
Clause 13a - Not Professional Advice
Maxie is a family coordination and planning tool. It is not a source of professional advice of any kind.
Nothing within the Service - including AI-generated suggestions, parsed event details, calendar summaries, task recommendations or any other output produced by Maxie - constitutes medical, legal, financial, therapeutic or any other form of professional advice. Content produced by Maxie is provided for organisational and planning purposes only.
You should not rely on Maxie as a substitute for advice from a qualified professional. In particular:
If Maxie is used to track medical appointments, medication schedules or health-related information, it does not replace the advice of a doctor, pharmacist or other healthcare professional
If Maxie is used to manage information relating to legal matters, childcare arrangements or financial commitments, it does not replace the advice of a solicitor, financial adviser or other relevant professional
AI-generated outputs should always be reviewed and verified before being acted upon, particularly where the consequences of an error could be significant
If you are in any doubt about a matter of health, law, finance or any other professional domain, please seek qualified advice.
Clause 13b - Important Events
Maxie is designed to help organise family life, but should not be relied upon as the sole reminder system for critical appointments, court hearings, examinations, medication schedules, passport renewals, visa deadlines or other important events.
Users remain responsible for verifying dates and ensuring appropriate reminders are in place, and for verifying school information, class or club information.
Clause 14 - Indemnification
If your use of Maxie causes Noodle Labs Ltd to face a claim, loss or legal action brought by a third party, you agree to cover our reasonable costs and losses arising from that claim, provided it resulted from:
Your breach of these Terms
Your violation of any applicable law in connection with your use of the Service
Content you have added to the Service that infringes the rights of a third party
Your misuse of a third-party integration connected to your Maxie account
Any use of the Service by a Family Member you have invited that would itself constitute a breach of these Terms
This includes reasonable legal fees and costs we incur in defending or resolving such a claim.
What this does not cover
This indemnity does not apply to the extent that the claim arose from our own negligence, breach of these Terms, or any act or omission that is our fault rather than yours.
How we will handle claims
If a third-party claim is brought against us that we believe you are responsible for under this clause, we will:
Notify you promptly once we become aware of the claim
Give you the opportunity to participate in the defence or resolution of the claim where it is reasonable and practical to do so
Not settle any such claim in a way that creates an obligation on your part without your prior consent, which will not be unreasonably withheld
A note on proportionality
We recognise that Maxie is a consumer product used by families, not a commercial platform. We will exercise this indemnity proportionately and will not seek to rely on it for minor or technical breaches of these Terms that have caused no meaningful harm. Our preference is always to resolve issues directly with users before any formal process becomes necessary.
Clause 15 - Termination
Termination by you
You may close your Maxie account at any time. To do so, go to Settings within the app and select Delete my account, or contact us at hello@maxie.family. Closing your account will cancel your subscription in accordance with Clause 7 and begin the data deletion process described in Clause 7 and our Privacy Notice.
Termination by us
We may suspend or terminate your account if:
You breach these Terms and, where the breach is capable of remedy, you fail to remedy it within a reasonable time of us notifying you
You use the Service in a way that we reasonably believe causes or risks harm to Maxie, other users, or third parties
You fail to pay subscription fees and do not resolve the outstanding balance within a reasonable period after we have notified you
We are required to do so by law or by order of a competent court or regulatory authority
We decide to discontinue the Service, in which case Clause 4a applies
Notice before action
Where it is safe, lawful and practical to do so, we will give you advance notice before suspending or terminating your account, explain the reason, and give you a reasonable opportunity to respond or remedy the situation. We may act without notice where delay would cause harm, compromise security, or is otherwise not reasonably practicable.
Suspension versus termination
Where a breach or issue is minor or capable of resolution, we will generally suspend your account rather than terminate it, giving you the opportunity to address the problem. Termination of your account is reserved for more serious or persistent breaches, non-payment that remains unresolved, or situations where continued access would pose a risk to others.
What happens to your data
On termination of your account - whether by you or by us - the following applies:
Your account will become inactive immediately
Your data will be retained for 30 days following termination, during which time you may contact us to request a copy of your data or, if termination was in error, to discuss reactivation
After 30 days, your data will be permanently deleted in accordance with our Privacy Notice
If you would like your data deleted sooner, contact us at hello@maxie.family
If your account is terminated by us for breach of these Terms, we reserve the right to shorten or waive the 30-day retention period where the nature of the breach makes it appropriate to do so.
What happens to Family Calendars
If a Calendar Owner’s account is terminated, any Family Members connected to that account will lose access to that shared Family Calendar. Family Members cannot retain access to content after the Calendar Owner’s account is closed. Where possible, we will notify affected Family Members that their access has ended.
Clauses that survive termination
The following clauses continue to apply after your account is terminated, however termination occurs:
Clause 9 (User-Generated Content) — the moral rights waiver and content ownership provisions
Clause 11 (Intellectual Property) — your obligations regarding Maxie's intellectual property
Clause 13 (Disclaimers & Limitation of Liability)
Clause 14 (Indemnification)
Clause 17 (Governing Law & Jurisdiction)
Clause 21 (General / Miscellaneous)
Clause 16 - Changes to Terms
We may update these Terms from time to time. This clause explains when and how we will do that, and what it means for you.
Why we might update these Terms
We may update these Terms for a number of reasons, including:
To reflect changes to the Service, such as new features, integrations or pricing structures
To comply with changes in applicable law or regulatory guidance, including developments in UK data protection law or the Online Safety Act
To address new risks, misuse patterns or security concerns
To correct errors or improve clarity
Material versus minor changes
Not all updates to these Terms are equal. We distinguish between material changes and minor changes:
A material change is one that meaningfully affects your rights or obligations under these Terms, or that changes what you can expect from Maxie in a significant way. Examples include changes to our liability limits, refund policy, data retention practices, or the core features included in your subscription.
A minor change is one that clarifies existing language, corrects an error, updates a contact address or web link, or reflects a change that has already been communicated to you through another channel.
How we will notify you
For material changes, we will:
Give you at least 30 days' advance notice before the change takes effect
Notify you by email to the address associated with your account
Where appropriate, display a notice within the app
For minor changes, we may update these Terms without advance notice, though we will always update the "last updated" date at the top of the document.
Your choices when we make a material change
If we make a material change that you are not comfortable with, you have the right to cancel your subscription before the change takes effect. If you cancel within the notice period, you will not be bound by the updated Terms and your cancellation will be handled in accordance with Clause 7.
If you continue to use Maxie after a material change has taken effect, you will be taken to have accepted the updated Terms.
Where to find the current Terms
The current version of these Terms is always available at maxie.family/terms. We recommend saving or printing a copy for your records when you first subscribe, and checking back if you receive a notification of changes.
A note on urgency
In rare circumstances - for example, to address an immediate legal requirement, prevent ongoing harm, or respond to a security incident - we may need to update these Terms with less than 30 days' notice or with immediate effect. If this happens, we will explain the reason and, where possible, give you the opportunity to cancel if the change materially affects you.
Clause 17 - Governing Law & Jurisdiction
These Terms and any dispute or claim arising out of or in connection with them - including disputes about their existence, validity or termination - are governed by the law of England and Wales.
Courts and jurisdiction
If a dispute arises between you and Noodle Labs Ltd in connection with these Terms or your use of the Service that we are unable to resolve directly, you may bring proceedings in the courts of England and Wales. We may also bring proceedings against you in the courts of England and Wales.
This is a non-exclusive jurisdiction clause. If you are a consumer resident in Scotland, Northern Ireland or another country, you retain the right to bring proceedings in the courts of your own jurisdiction where applicable law gives you that right. Nothing in this clause is intended to deprive you of the protection of mandatory consumer law provisions in the country where you are resident.
Alternative dispute resolution
Before initiating any formal legal proceedings, we encourage you to contact us at hello@maxie.family to try to resolve any dispute directly. We will always make a genuine effort to find a fair solution.
If we are unable to resolve a dispute directly, you may also wish to consider alternative dispute resolution (ADR) as an option before going to court. We are happy to discuss ADR options with you on request, though we are not currently obliged to participate in a specific ADR scheme.
Under the EU Online Dispute Resolution platform, consumers in the EU may also have access to an online dispute resolution process, though as a UK-based business our primary dispute resolution route is through the courts of England and Wales or direct resolution with us.
Severability
If any court or competent authority finds any provision of these Terms to be invalid, unlawful or unenforceable in any jurisdiction, that provision will be deemed modified to the minimum extent necessary to make it valid, lawful and enforceable. If modification is not possible, the relevant provision will be deemed deleted. Any modification or deletion of a provision will not affect the validity and enforceability of the rest of these Terms.
Clause 17a - Informal Records Disclaimer
Maxie is a coordination and planning tool. The events, tasks, reminders, notes and other content you create or import within the Service are informal records intended to help you and your family stay organised. They are not legally binding documents or commitments of any kind.
What this means in practice
Content created within Maxie, including but not limited to:
Family events and calendar entries
Task lists and household to-do items
Reminders and scheduled notifications
Notes and information added by Calendar Owners or Family Members
Events and details extracted by AI from emails, screenshots or messages
…represents your best efforts to capture and share family information. It does not constitute a legally binding agreement between family members, a formal record for legal or administrative purposes, or evidence of any arrangement that would be enforceable in a court of law.
Accuracy and reliance
Maxie cannot guarantee the accuracy of content within the Service, particularly where that content has been created or modified by AI processing, imported from a third-party source, or entered by a user without independent verification. See Clause 5b (AI Features & Processing) and Clause 13a (Not Professional Advice) for more detail.
You should not rely solely on Maxie for matters where accuracy is critical and the consequences of an error could be significant, such as medical appointments, legal deadlines, financial commitments, school events or childcare arrangements. For those matters, we recommend maintaining a verified independent record.
Between family members
Nothing in Maxie - including shared tasks, assigned responsibilities or agreed events - creates a legally binding obligation between Calendar Owners, Family Members or anyone else. Maxie is a tool to support family communication and coordination, not a platform for making or recording enforceable commitments.
Clause 17b - Moral Rights
Under the Copyright, Designs and Patents Act 1988, authors of original works may hold moral rights in their creations. These include the right to be identified as the author of a work and the right to object to derogatory treatment of it.
When you submit content to Maxie - including text, notes, descriptions and other material that may attract copyright protection - you irrevocably and unconditionally waive any moral rights you may hold in that content, to the fullest extent permitted by law. This waiver is worldwide in scope and applies for the duration of any copyright subsisting in the content.
What this means in practice
This waiver means that Noodle Labs Ltd and our authorised sub-processors may store, process, display, copy and transmit your content as necessary to provide the Service without being required to attribute it to you or seek your approval for the way in which it is handled within the system.
It does not affect your ownership of your content, which remains yours as set out in Clause 9 (User-Generated Content). It does not grant us any rights beyond those described in Clause 9. And it does not allow us to use your content for any purpose other than providing the Service.
Scope
For most users, most of the time, this clause will have no practical effect. The content you add to Maxie - event titles, task names, family notes and imported details - is functional and organisational in nature rather than creative. Moral rights are most significant in relation to literary, artistic, dramatic or musical works of authorship, and the waiver is included here as a standard legal protection rather than because we anticipate it arising in practice.
If you have any questions about this clause, please contact us at hello@maxie.family.
Clause 17c - Digital Delivery
Maxie is a digital service delivered entirely online. No physical product, disc, hardware or printed material is supplied as part of your subscription.
When delivery begins
Your access to Maxie begins as soon as your account is activated, either at the start of your free trial or, for paid subscriptions, at the point your payment is confirmed. There is no separate delivery step and no waiting period.
By activating your account and beginning to use the Service, you confirm that you understand Maxie is a digital service and that delivery begins immediately upon activation.
What this means for your right of withdrawal
Because delivery of the Service begins immediately upon activation, this affects how your 14-day right of withdrawal operates in practice. Specifically, if you begin using Maxie within the 14-day withdrawal period, a proportional deduction may apply to any refund due if you subsequently withdraw.
This is explained in full in Clause 7a (Right of Withdrawal - 14-Day Cooling-Off Period). Nothing in this clause limits or replaces the withdrawal rights set out there.
Availability
While delivery of the Service begins immediately, we cannot guarantee uninterrupted access at all times. Planned maintenance, technical issues or circumstances outside our control may occasionally affect availability. This does not constitute a failure of delivery for the purposes of the Consumer Contracts Regulations 2013.
Clause 18 - Contact Information
If you have any questions, concerns or complaints about Maxie or these Terms, we would always rather hear from you directly than have you feel stuck or unsupported.
General enquiries
For general questions about Maxie, your account or your subscription:
Email: hello@maxie.family
We aim to respond to all general enquiries within a reasonable time.
Legal notices
For formal legal notices, complaints relating to these Terms, or matters relating to intellectual property, data protection or the Online Safety Act:
Email: hello@maxie.family
Post: Noodle Labs Ltd, 3rd Floor, 3 Hill Street, New Town, Edinburgh, EH2 3JP
Marked for the attention of: The Legal Team, Noodle Labs Ltd
Legal notices sent by post will be treated as received on the date we sign for them. We recommend sending any formal legal notice by recorded delivery.
Data protection enquiries
For questions about how we handle your personal data, to exercise your data protection rights, or to raise a concern about our data protection practices:
Email: hello@maxie.family
If you are not satisfied with our response to a data protection enquiry, you have the right to contact the Information Commissioner's Office (ICO) directly at ico.org.uk or by calling 0303 123 1113.
Cancellation and account support
For help with cancelling your subscription or closing your account, see Clause 7 (Cancellation & Refunds) and Clause 15 (Termination), or contact us at hello@maxie.family.
If you subscribed through the Apple App Store or Google Play Store, cancellation must be managed through those platforms. See Clause 10a for details.
Complaints
If you are unhappy with any aspect of the Service or how we have handled a matter, please tell us. We take all complaints seriously and will acknowledge your complaint within a reasonable timeframe and provide a full response within 30 days. If we need more time to investigate, we will let you know.
We are committed to resolving complaints fairly and promptly. If after our response you remain unsatisfied, you may wish to seek advice from Citizens Advice (citizensadvice.org.uk) or consider alternative dispute resolution as described in Clause 17.
Clause 19 - Feedback & Suggestions
We love hearing from the families who use Maxie. Your feedback - whether it is a bug report, a feature idea, a suggestion for improvement or simply a comment about your experience - helps us build a better product.
Ownership of feedback
When you share feedback or suggestions with us, by any means, including email, in-app tools, social media, conversations with our team or any other channel, you agree that:
That feedback becomes the property of Noodle Labs Ltd from the moment it is shared
We may use, develop, adapt or disregard it entirely at our discretion, without any obligation to act on it or to notify you of what we do with it
We owe you no compensation, credit or remuneration of any kind in connection with feedback you share, regardless of whether we act on it
You waive any claim arising from Maxie implementing a feature, change or improvement that resembles or was inspired by something you suggested
Why this matters
This clause exists to protect both of us. Without it, we could not freely develop Maxie in response to what our community tells us, for fear that a user might later claim ownership of an idea we acted on. With it, we can listen openly, build boldly, and give credit where we choose to without legal risk on either side.
We will always try to acknowledge great ideas, celebrate the community members who inspire us, and be transparent about how user feedback shapes the product. What we cannot do is make legal commitments about how any individual piece of feedback will be used or credited.
What this does not affect
This clause applies to feedback and suggestions you share with us about Maxie as a product. It does not affect:
Your ownership of the content you add to Maxie as a user, which is addressed in Clause 9
Any personal data you share with us, which is handled in accordance with our Privacy Notice and Clause 12
Any formal agreement we may enter into with you separately, such as a beta tester agreement or user research participant agreement
Clause 20 - Beta & Early Access
Maxie is currently in an early access phase. This means you are using a product that is actively being developed, improved and refined based on real-world use and feedback from families like yours.
We are proud of what Maxie does today, and we are committed to making it better. But we want to be honest with you about what early access means in practice.
What early access means
During the early access phase:
Features may change, be added, or be removed as we learn what works best for families
You may occasionally encounter bugs, unexpected behaviour or temporary unavailability of specific features
Some features may behave differently across different devices, operating systems or browsers
AI-powered features in particular - including Quick Add email parsing and screenshot parsing - are subject to ongoing improvement and may produce imperfect results
None of these things reflect a failure of the Service for the purposes of these Terms or applicable consumer law. They are the natural characteristics of a product in active development, and we will always work promptly to resolve issues that affect your experience.
How we handle early access issues
If you encounter a bug or unexpected behaviour, please report it to us at hello@maxie.family. We take all reports seriously and will prioritise fixes that affect the core experience. We will not always be able to give a timeline for every fix, but we will keep you informed of significant updates.
Features in Beta
From time to time, specific features within Maxie may be designated as Beta. Beta features are experimental and may be less stable than the rest of the Service. We will clearly label features as Beta within the app where this applies.
Beta features:
May not work as expected in all situations
May be changed significantly or removed without notice
Are provided without any additional warranty beyond what is set out in Clause 13
Feedback on Beta features is particularly valuable to us and is governed by Clause 19.
Transition out of early access
We will let you know when Maxie moves out of its early access phase. At that point, the specific early access provisions in this clause will no longer apply, and the standard service commitments set out elsewhere in these Terms will govern fully. We will update these Terms accordingly and notify you in accordance with Clause 16.
Your rights during early access
Nothing in this clause limits your statutory rights as a consumer under UK law. The early access designation does not affect your right of withdrawal under Clause 7a, your rights under the Consumer Rights Act 2015 as described in Clause 14a, or any other consumer protection that applies to you.
Clause 21 - General
This clause brings together a number of standard legal provisions that apply to these Terms as a whole. They are included here for completeness and to ensure the document works as intended across a range of circumstances.
Entire agreement
These Terms, together with our Privacy Notice and any other documents expressly incorporated by reference into these Terms, constitute the entire agreement between you and Noodle Labs Ltd in relation to your use of Maxie. They replace any previous terms, agreements or understandings between us on the same subject matter.
If there is any inconsistency between these Terms and any other document we have provided to you, these Terms take precedence, except where our Privacy Notice addresses matters of personal data (in which case the Privacy Notice takes precedence on those matters, as described in Clause 12).
No waiver
If we do not enforce a provision of these Terms on one occasion, that does not mean we have waived our right to enforce it on another occasion. A failure to act does not constitute acceptance of a breach, and we reserve the right to rely on any provision of these Terms at any time.
Severability
If any provision of these Terms is found by a court or competent authority to be invalid, unlawful or unenforceable in any respect, that provision will be modified to the minimum extent necessary to make it valid and enforceable. If modification is not possible, the provision will be severed from the rest of the Terms. Either way, the validity and enforceability of the remaining provisions will not be affected.
Assignment
You may not transfer, assign or sub-licence your rights or obligations under these Terms to any third party without our prior written consent.
We may assign or transfer our rights and obligations under these Terms to another entity, for example, in the event of a merger, acquisition or sale of all or substantially all of our assets, provided that such assignment does not materially reduce the standard of service or protection available to you. We will give you reasonable notice of any such assignment and, if the assignment would materially affect your rights, you will have the right to cancel your subscription without penalty.
Third party rights
These Terms do not give rise to any rights under the Contracts (Rights of Third Parties) Act 1999 for any person who is not a party to them, except that Apple Inc. and Google LLC are third-party beneficiaries of Clause 22 (Apple / iOS Notice) to the extent required by their respective platform terms.
Headings
The headings and clause titles used throughout these Terms are included for ease of reference only. They do not affect the interpretation of any provision.
Language
These Terms are written in English. If they are translated into any other language, the English version takes precedence in the event of any inconsistency.
Force majeure
Noodle Labs Ltd will not be in breach of these Terms, nor liable for any failure or delay in performing our obligations, where that failure or delay results from circumstances beyond our reasonable control. This includes but is not limited to acts of God, natural disasters, pandemics, failure of third-party infrastructure, government action, or widespread internet outages. We will take reasonable steps to mitigate the effects of any such event and will communicate with you promptly if it affects the Service.
We aren't responsible for failures caused by events beyond our reasonable control including internet outages, cloud provider failures, cyber attacks, natural disasters, government action or industrial disputes.
Clause 22 - Apple / iOS Notice
This clause is required by Apple Inc. as a condition of distributing Maxie through the Apple App Store. It sets out the relationship between you, Noodle Labs Ltd and Apple in connection with your use of the iOS version of Maxie.
Apple is not a party to these Terms
These Terms are an agreement between you and Noodle Labs Ltd only. Apple Inc. is not a party to these Terms and is not responsible for Maxie or its content. Apple has no obligation to you in connection with Maxie, including no obligation to provide maintenance, technical support or any other assistance in respect of the Service.
Scope of Apple's licence
The licence granted to you to use Maxie through the Apple App Store is limited to a non-transferable licence to use Maxie on any Apple-branded device that you own or control, and as permitted by the Usage Rules set out in the Apple Media Services Terms and Conditions.
Product liability
Noodle Labs Ltd, not Apple, is responsible for addressing any claims you or any third party may have in connection with Maxie or your use of it, including but not limited to:
Product liability claims
Claims that Maxie fails to conform to any applicable legal or regulatory requirement
Claims arising under consumer protection, privacy or similar legislation
Intellectual property claims
If a third party claims that Maxie, or your use of Maxie, infringes their intellectual property rights, Noodle Labs Ltd - not Apple - is responsible for investigating, defending, settling and discharging that claim.
Compliance
By using Maxie via the Apple App Store, you confirm that:
You are not located in a country that is subject to a US government embargo or that has been designated as a terrorist-supporting country by the US government
You are not listed on any US government list of prohibited or restricted parties
Apple as third-party beneficiary
Apple Inc. and its subsidiaries are third-party beneficiaries of these Terms to the extent of this Clause 22. Upon your acceptance of these Terms, Apple will have the right - and will be deemed to have accepted the right - to enforce this clause against you as a third-party beneficiary.
For all other purposes, and in relation to all other clauses of these Terms, Apple has no rights as a third-party beneficiary and no role in the agreement between you and Noodle Labs Ltd.
Date of last update: 29th June 2026