Stay one step ahead of family life

Maxie takes the mental load off your shoulders, from school emails to daily prep, so nothing gets missed and everything feels manageable.

Start my 28 days free
Lite
Free forever
 
Keep track of family life, your way
The basics, organised and remembered.
Start with Lite
  • Shared Calendar
    All your plans in one place, for up to 2 people.
  • School Holidays
    Term dates, half terms and inset days, tracked for you.
  • Add It Once
    Set up a club once and its to-dos appear every week.
  • To Do List
    Everything the week needs, in one list.
  • Task Suggestions
    Maxie suggests the kit, lifts and forms each event needs.
  • A taste of Family ✨
    3 Maxie AI Assists a month to try Quick Add, Photo to Calendar or Email to Calendar.
A simple way to get started
Best for most families
Family
£4.99 /month
or £41.99 a year, save 30%
Maxie does the remembering for you
Type it, snap it or forward it. Maxie turns it into events, tasks and reminders.
Start my 28 days free
  • Everything in Lite, plus:
    Family is for up to 2 people. Super Family covers up to 5.
  • Quick Add
    Type it like you'd text a friend. Maxie builds the event.
  • Photo to Calendar
    Snap the flyer or screenshot the invite. Done.
  • Email to Calendar
    Forward the school newsletter, and every date becomes an event.
  • Morning Briefing
    A push notification each morning with today's plan and what needs your attention, before the school run.
  • Maxie looks ahead
    Gentle nudges about things you haven't spotted yet, like half term coming up, with time to sort childcare.
  • Birthday reminders
    A nudge weeks before, with time to sort a card or gift.
  • 50 Maxie AI Assists a month
    Plenty for most busy families.
For families who want to feel organised and relaxed
Super Family
£9.99 /month
or £79.99 a year, save 33%
When it takes a village
Everything in Family, for everyone who helps make family life work.
Get started
  • Everything in Family, plus:
  • Up to 5 people
    Bring in grandparents, childminders or a co-parent.
  • Everyone plays their part
    Each person gets their own reminders and tasks, with no more separate WhatsApp threads.
  • 150 Maxie AI Assists a month
    For households where family life is genuinely full-on.
For families with lots of helping hands
💜 28 days of Family free
🔒 No card required
✨ Cancel any time, your data stays safe

We're on a mission to make family life easier. Maxie is independent with no ads. Family subscriptions keep it that way, and keep Lite free for everyone.

Imagine this

  • No more last-minute scrambles the night before non-uniform day
  • No more forgotten school emails buried in your inbox
  • No more carrying everything in your head while everyone else just… shows up
  • No more "wait, is that this week?" moments at the school gate
  • No more Sunday-night dread wondering what you've missed

Just a calm sense that everything's under control, and that someone's got your back.

Frequently asked questions

A Maxie AI Assist is used each time Maxie does something intelligent for you, like reading a school email, scanning a photo of a flyer, or using Quick Add to create an event. Your Week Ahead Summary and basic reminders don't use your allowance. Lite includes 3 a month, Family 50 and Super Family 150.
If you don't subscribe, you move to Lite automatically. There are no surprise charges, and everything stays exactly as it is.
Yes, any time with no questions asked. You keep full access until the end of your billing period, then move to Lite.
Yes. Maxie is invite-only, no public profiles, no searchable directories. Your family calendar is private to the members you invite. Maxie complies with UK GDPR. Your family's data is stored securely in the UK (London). To power features like reading a school email or photo, some content is processed by trusted AI and email providers, which may be outside the UK. Your family's data is protected and never sold.